E-Marketing the Lifeline of NetGeneration: An Empirical Study
نویسنده
چکیده
E-marketing drives a number of opportunities for most businesses around the world. Just as the opportunities are great, too are the risks involved if firms fail to take into account the pitfalls and hazards that are associated with e-business practices today. The aim of this study is to propose a comprehensive outline of the perspective of NetGeneration towards e-marketing, and the ways internet be used as a platform to improve the emarketing efforts amongst the NetGeneration. In this study, a comprehensive survey data gathering were used to collect and analyze the Net Generations perspective of the e-marketing and results indicate that internet is a behavioral and attitudinal aspect. 246 valid feedbacks were obtained from the students
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تاریخ انتشار 2017